Kevin Baker

Kevin Baker

I help skilled nursing and senior living companies work smarter. Get 24/7 access to ALL your securely hosted and managed Skilled Nursing & Senior Living data metrics across ALL your devices.

Spotlight: Danielle Morgan, DNM Design Studio


Jim Collins shares a wonderful analogy called “Fire Bullets, then Cannonballs” in his book Great by Choice. It has stuck with me since I first read it years ago:

Picture yourself at sea, a hostile ship bearing down on you. You have a limited amount of gunpowder. You take all your gunpowder and use it to fire a big cannonball. The cannonball flies out over the ocean…and misses the target, off by 40 degrees. You turn to your stockpile and discover that you’re out of gunpowder. You die. But suppose instead that when you see the ship bearing down, you take a little bit of gunpowder and fire a bullet. It misses by 40 degrees. You make another bullet and fire. It misses by 30 degrees. You make a third bullet and fire, missing by only 10 degrees. The next bullet hits—ping!—the hull of the oncoming ship. Now, you take all the remaining gunpowder and fire a big cannonball along the same line of sight, which sinks the enemy ship. You live.

– Jim Collins

Any venture worth pursuing comes with risk, but what Collins proposes here—and what has become a core value of DashboardHC—is “intelligent risk-taking.” We calibrate with small bullets before firing off bigger cannonballs. This is paramount to successfully building and scaling a business—and most importantly it helps ensure that we are best meeting your needs.

Intelligent risk-taking is the approach we have taken while building—and constantly honing—DashboardHC.

And we’ve just fired a few more bullets.

The latest one being the redesigned look and feel of the DashboardHC app. To do this, we partnered with Danielle and her team at DNM to find the right bullets to fire for the design.

The new design is a culmination of intelligent risk-taking and design expertise. Danielle and her team designed piece by piece, bullet by bullet, until we were calibrated and ready to fire the cannonball.

As always, we feel this approach will help better serve you as well hone the final product into the best version it can be.

We can’t recommend Danielle and the DNM team enough. If you need to take some intelligent design risks, get ahold of DNM today.

DashboardHC was forged from the desire to let Healthcare Facility, Senior Care, Senior Living, Post Acute Care and Skilled Nursing Facility operators of all sizes focus on what they do best — provide: great care for their patients & great experiences for their employees.

Thanks for letting us share this article with you.

Do you still have questions or comments? Let us know. Contact us today and we will help you get set up so you can start enjoying instant access to your dashboards.

Not a DashboardHC client yet? Schedule a no-pressure demo now with our CEO Kevin Baker to see how DashboardHC helps you gain insights into your data today.
Together, let’s elevate the way we work.

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